Following the comments, several organizations called for immediate punishment and, in the case of the National Association of Black Journalists, his immediate firing. CBS and MS NBC have suspended Imus for two weeks, but according to the NABJ, they need to finish the job and let the national syndicated radio host go.
Showing more forgiveness than the NABJ, the Rutgers women's team has agreed to meet with Imus and attempt to come to some sort of mutual understanding.
This situation arises quite frequently when dealing with radio hosts such as Imus. Known for his caustic attitude and politically incorrect rhetoric, Imus draws lots of listeners, but often tip-toes on the line bordering offensive. How does the radio station react to save face, while at the same time looking out for their best interests?
It is a tough situation. CBS and MS NBC must do the right thing, and I believe they started in the right place. They suspended Imus for two weeks and have offered numerous apologies, including an apology from Imus himself. Where to go from here is a tough PR v. business decision. Restoring their image would call for a firing, but restoring their bank accounts would not. I feel like they could effectively restore their image and keep Imus on the air. Perhaps begin with a longer suspension. Show
America that you do not, in any way, condone such language. Next make it very clear to Imus (as I imagine they have done behind closed doors) that this type of language is utterly inappropriate and will not be tolerated. Also, perhaps CBS and MS NBC could allow spokespersons from concerned groups such as NABJ to come on their airways to discuss their side and how they feel. They may also want to try to get some opinions from the players/coaches Imus offended - lets hear their side and see how they plan to move forward from this, because if they can, we ought to be able to as well.All the best,
ben
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