As we approach the culmination of the NFL season, we are bombarded by media coverage of Super Bowl XLI. The week leading up to the Super Bowl is always one of the most heavily attended events by members of the media - local, national, international, t.v., magazine, newspaper, radio and every other outlet you can imagine. What we often don't consider is the process (often very difficult process) of gaining a credential for the Super Bowl.
I have seen first hand the process for regular season NFL games, and can't imagine the work load the PR department of the NFL has had to deal with over the past month.
According to reports, Super Bowl XLI will have more media members present than any other game in NFL history. So far they have approved some 3,200 credentials and expect this number to grow.This is due, in part, to the increased television coverage, more online news services and, for the first time in Super Bowl history, an Associated Press Super Bowl blogger.
As you watch the Colts and Bears battle it out for the ultimate prize in football, keep in mind the magnitude of the media machine that makes the Super Bowl possible.
All the best,
...ben
Thursday, February 1, 2007
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