As we all recover from Super Bowl Sunday, we are left to criticize the play of each athlete and the decisions made by each coach. Of more importance to the world of PR, are the advertisements that were supposed to rip at our hearts, make us laugh, and discuss the products they were advertising.
Of course there was the widely discussed "Snickers mechanic ad," that has since been pulled for what the Gay and Lesbian Alliance Against Defamation (GLAAD) spokesman Marc McCarthy called "inexcusable" prejudice. After which Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site.
In case you missed it...
On a more positive note were the widely acclaimed Coca-Cola ads including the "happiness factory" ad.
Although it is difficult to imagine this is really what happens when you try to purchase a coke, it's nice to think that maybe, just maybe it is.
Another ad that has gotten a lot of attention is the Toyota truck ad that shows a truck accelerating down a track before slamming on brakes before it goes off a cliff. Although the opening of the ad says "actual demonstration," are we to believe that truck (and who ever was driving it) were actually that close to going off the edge. I'm guessing this 'actual' demonstration didn't happen exactly how we viewed it...
Enjoy!
All the best,
ben
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3 comments:
Great job with the links and videos, Ben. You're on your way!
Overall, the ads just seemed "blah" this year. I really can't name one that sticks in my mind because it was good. I rememeber the Toyota ad, but for the same reason that you note. I didn't believe it was real; and even if it was, why? All you need is a stop watch and a tape measure if you want to see how quickly it can stop. It may simply be a function of the overhype that tends to nake the game itself feel like a letdown. We've been conditioned to expect that the ads are going to be somehow transcendent - beyond the norm - the best of the best. Then when they're just pretty good (or worse) - we feel betrayed!
Let me just say that those furry creatures that suction to the coke bottle are freaky....
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